Perry Ellis International (PERY) announced today that it has entered into a license agreement with MRH SpaRotica Groupé ("MRH”) to introduce a broad collection of men’s apparel, accessories and other products under the Farah® brand in Greater China. The new collection will launch in department stores, free standing stores and specialty stores as well as online with third party ecommerce platforms such as Tmall. The first free-standing Farah store is planned to open in early 2017.

The Farah brand is rooted in rich heritage and bolstered by street credibility, leverages creative brand ambassadors from art, music and modern culture to drive success. These extraordinary individuals are empowered to become product developers, storytellers and educators inspiring Millennials. For fashion-minded hipsters in East London and international artists alike, the name Farah represents a melding of bold style and solid quality. Farah products are sold internationally through major retailers and company-owned retail stores, as well as on www.Farah.co.uk.

Perry Ellis International Chairman & Chief Executive Officer George Feldenkreis remarked, “This is our first agreement for Farah in Greater China and represents a major step in the expansion of the brand outside of the United Kingdom and Europe. We look forward to working with MRH as we continue to extend the reach of our global brands to drive further growth and profitability.”

Richard Kisembo, President & Chief Executive of MRH, said: “The partnership with Farah adds to our portfolio, a brand that will resonate well with the Millennial “Post 80’s” generations in China. Over the past few years, Farah has achieved powerful growth in the UK and international markets and we are profoundly confident in the impact it can make in China. We believe in brands that make emotional connections with consumers, and Farah will distinctly stand out for its modern classics. We look forward to expanding Farah throughout Greater China.”

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